Practices Could Benefit From Getting in Tune With Musicians
It's no secret that hearing loss is a major problem for musicians. The lifestyle of a musician--constant concerts, endless recording sessions, and so forth--puts significant stress on the ears, packing multiple lifetimes' worth of sound into small periods of time. Furthermore, hearing loss doesn't just affect musicians' personal lives; it can hinder the ability to play a musical instrument and thus curtail musicians' livelihoods. These perils were highlighted pretty succinctly in a recent news update on our site about Stephen Stills of Crosby, Still and Nash.
In acknowledgement of this issue, Estes Audiology and Health Alliance for Austin Musicians (HAAM) have teamed up to launch The Hear Project, a venture designed to make earplugs affordable for musicians. The project, which got its start due to the initiative of musicians who reached out to HAAM for help, has already provided custom-fit earplugs for 60 Austin musicians.
It's a pretty cool project, so I thought it was worth pointing out, especially since it made me realize that reaching out to musicians in the local area by offering free screenings or earplugs might be a great way for practices to tap into a potential patient populace. Earning loyalty with this audience could be a boon for your practice.
For more on The Hear Project: check out this article and its accompanying video.