Fun with the Cochlear Cartoon
Over the course of the last two weeks, I've blogged about some pretty political stuff, offering up lengthy opinion pieces on government volume control and acoustic warfare. This week, I thought I'd take a lighter approach and focus on something a bit less controversial and a bit more fun.
Because of this, I'm just going to keep this blog short and point out a cute little picture I came across when sifting through Google alerts. According to FastCharacters.com, a company that offers cartoon character design and mascot design services, Cochlear UK recently contacted them requesting that they create a character "to help communicate what can be somewhat dry information about their technology."
I can't seem to find any mention of the character on Cochlear's Web site, but the mock-up seems pretty cute, so I thought I would share. What do you think of it?
FastCharacters.com seems to have done a pretty good job of taking Cochlear's brand image (seen at the top left of this page) and turning it into a kid-friendly cartoon. I'm interested to see how they use it and if it branches outside of the UK, because it can't hurt to have a mascot like this.
A Mindless Aside:
Is it just me or does this character have a similar aura to one of those Microsoft Word office assistants that often come up at the bottom of the screen? Or better yet, Mr. DNA from Jurassic Park.