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CRI Lab Quality Advisor

About CRI Lab Quality Advisor

As Quality Advisors for COLA Resources Inc., Irwin Rothenberg provides a wide range of technical assistance to medical laboratories in an effort to achieve a culture of continuous quality as it relates to COLA and CLIA standards. In his ADVANCE blog, Lab Quality Advisor, Rothenberg shares his field experiences, insights and suggested resources to assist laboratories in achieving a culture of quality patient care. He welcomes reader comments, questions and suggestions. Reach him via Kerri at

COLA accredits almost 8,000 medical laboratories and provides the clinical laboratory with a program of education, consultation, and accreditation. The organization is an independent, non-profit accreditor whose education program and standards enable clinical laboratories and staff to meet U.S. CLIA and other regulatory requirements. For more information about COLA accreditation services and educational products, and online educational opportunities, please call 800-981-9883 or visit COLA's web site at or

About The Bloggers

Irwin Rothenberg, MBA, MS, MLS(ASCP) is Quality Advisor for COLA Resources, Inc. where he provides a wide range of technical assistance to COLA’s enrolled labs to help them achieve continuous quality as it relates to COLA and CLIA standards. His role is to help laboratories achieve quality standards 365 days a year, instead of limiting quality reviews to a biennial survey process.

Rothenberg joined COLA in 1996 as a laboratory inspector. He previously was the Executive Director of Community Response, a community-based organization that provides HIV/AIDS support services in metropolitan Chicago. Prior to that position he was the Laboratory Manager of Crittenden Memorial Hospital, West Memphis, AR. He was formerly a Technical Consultant/Surveyor for COLA. He holds a Bachelor of Science degree from Brooklyn College, a Medical Technology degree from Good Samaritan School of Medical Technology, a Master of Science degree from Colorado State University, and a Master of Business Administration degree from the University of Memphis.


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