Bobblehead Pens Now Available with Full-color Imprints
It just got a lot brighter in here.
I say that for several reasons. You'll find out about reason one further down in this blog post (although there is, well, the biggest hint in the world in this blog post's title). The second is that in the aftermath of Snowmageddon II: The Fury, our office lost power this morning. Literally, it did just get a lot brighter in here, thanks to the trusty electric company fixing us up. Another reason for the brightness? The figurative light bulb that finally lit up (and stayed on) above my head recently.
In a regularly scheduled meeting on Monday morning, which seems like eons ago because this week went haywire in so, so many ways, I made a slightly embarrassing admission. While I've been promoting ADVANCE Custom Promotions products for well over six months now, I was still kind of clueless about one thing: what the heck is a full- (or four-) color promotion?
I've mentioned this to my boss before, who quickly whipped out props to demonstrate the differences. I left that meeting (months ago) feeling assured - for about five minutes. After one of those light bulb moments, where everything seemed so clear about the difference between full-color and one-color imprints, it slipped from my mind again and I was once again clueless.
After my second admission of being lost in a sea of one-color or full-color products, on Monday I was once again presented with a plethora of props and specific examples of one vs. the other. It became a sort of guessing game near the end, with the custom designs we feature at ADVANCE Custom Promotions pulled up on a computer monitor and an impromptu quiz taking place. Most confusing were the in-betweenish designs. Well, this one as pictured is full-color, but if a client liked, we could flatten it to one color. OK. This one looks like it has some gray shading in the background, but if you printed it on a gray shirt, it could be one-color instead of full-color. OK. After running through a set or two of designs, it all clicked, and now I can tell you - sheepishly, because it took so long - that I fully get the difference.
For me, when I finally "get" something, I pretty much immediately come up with an opinion on it. I like full-color designs better. I think they pop more, and I'm just naturally a fan of all things bright, and many full-color designs are just that. However, I can see the merits of a one-color design too - these are typically simple, so they can catch attention if done correctly, and they stand out on products without being too busy.
Still, full-color designs are just cool. I was excited that I'd get to expound my newfound knowledge thanks to a new feature of our best-selling bobblehead pens. You can now show off a four-color logo on these pens, instead of like in the past when only a one-color imprint could be plastered on the torsos of these crazily smiling, jumpy, colorful, catchy bobblehead pens.
See that crazy bobblehead pen up there? He's smiling like that because it's like someone just flipped a switch. He's going through that Wizard of Oz moment where suddenly, everything is colorful and bright. Or he's smiling because he just saved a bunch of money on his car insurance ... but I'm pretty sure it's the full-color potential that's making him grin like a maniac. He could also be smiling because all of our bobblehead pens - and actually, all of our writing utensils - are on sale this month. You can pick this little guy up in full-color for as low as $1.89 a piece. I make no excuses for why his hair looks that way.