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I Sense a Marketing Opportunity: Wholesale Suede Boots

Published 22 October 10 01:47 PM
Phuggs? Phor real?

Here outside of Philadelphia, our baseball team sometimes toys with our emotions. After the loss the other night putting our beloved Phightins down three games to one, we felt bitter defeat and hopelessness. After the game last night, however, our spirits our high and we once again are assured the Phillies will capture the pennant, decimate any opponent in the World Series and overall, be masters of the whole world, forever and ever and ever.

Our passionate legions of fans include - gasp - women, as the Philadelphia Inquirer astutely observed in a front page story the other day. (Apologies for a bit of snark here ... I've been a sports fan all my life, and no, I am not a sports fan simply because the dudes on the field are "eye candy.") While I may have been a bit annoyed with the article's overall conclusion, one thing did jump out at me, and apparently an Inquirer fashion writer, as well - Phuggs.

We do very much enjoy using PH in any way possible, so I suppose it makes sense that those letters would be tacked on to a popular boot company's name and made into something so phantastically Philly. (Other things we love: cheesesteaks wit, booing the other teams, complaining about traffic on the Schuylkill, disliking New Jersey, going down the shore, It's Always Sunny in Philadelphia.)

When I saw the word "Phuggs" though, one thing immediately came to mind: our new wholesale suede boots at ADVANCE Custom Promotions. For a week or two I pondered what they could be used for. I mean, I love fuzzy boots as much as the next person, but custom fuzzy boots? That seems a little out there.

But ... we do offer these wholesale suede boots in red, which would land them squarely in the potential Phuggs category. A local company could buy up a bunch of these wholesale suede boots, slap a logo on that big old panel in the back or even on the front and instantly have a walking (hehe) advertisement and a happy recipient. While I don't like thinking about other teams, I suppose they could steal this idea and run with it, as well.

What do you think of "Phuggs," anyway? Is it just another Philly quirk or could it catch on?

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About Lynn Jusinski

After an internship at a home magazine where she wrote about media rooms and $500,000 pool renovations from the comfort of a teeny, cluttered dorm room, Lynn Jusinski graduated from a small college in Pennsylvania and then moved on to write for two weekly newspapers in suburban Philadelphia. A column she penned for the papers won an award from the Pennsylvania Newspaper Association. In 2007, Lynn moved back to the magazine world, and worked full-time as an associate editor for ADVANCE for Health Information Professionals. Her work on the magazine led to “Rookie of the Year” honors and a second place feature award in the annual Editorial Excellence Awards presented by Merion Publications Inc. In her free time, Lynn is typically stuck in traffic, shopping, reading, constructing poorly made crafts and hanging out in and around her hometown.
You can reach Lynn at

About this Blog

    Occupation: Media, Marketing and Merchandising
    Setting: King of Prussia, PA
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