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Promo Products Case Study: Customization for Any Size Order and Budget

Published 03 March 11 03:29 PM

Perhaps you need promotional products in a pinch, or you're looking for a jaw dropping custom gift to reward your staff for a job well done. ADVANCE promotional consultant Noel Lopez is eager to make it happen.

Noel strives to be a partner with his clients and develop long-term relationships rather then make one-time sales. He works with clients to develop a promotional strategy that fits their budget, goals and timetables.

Q: Noel, how have you helped clients who need custom gifts on the fly?

A: I always emphasize to clients that no matter the size of their order, it's important to me. One of my clients, a resource center for women affected by domestic violence, needed promotional products in a pinch. They were sponsoring a wheelchair basketball game and needed 24 T-shirts within a couple weeks. The challenge was they didn't have finished art for the shirts.

While many vendors would determine this opportunity as not worth their time, we are willing to take the time to create custom artwork on an order as small as 24 shirts. We have an in-house art department that works hand in hand with clients on custom gifts. Our graphic designer showed the client a mock up of the shirt and incorporated their feedback into the final product. They shirts turned out beautifully, and we were able to design, print and deliver them in a week - just in time for the big game!

Q: How do you factor in a client's budget when developing a promotional gift strategy?

A: First and foremost, we always ask clients about their overall promotional goals. Then we help them find a solution that's within their budget.

One hospital system was looking for a great gift around $9 per unit. But they kept falling in love with ideas that were out of their budget. We took more of a consultative role and put together a list of high-end gifts that would work within their budget. They fell in love with the idea of an embroidered blanket. But again, they kept seeing that blankets were out of their price range. That's when I dug deeper and worked with one of our key suppliers to produce blankets overseas.

The client appreciated that we could deliver an item they hand-picked at the "right price."  They loved the embroidered sample we sent them and are excited to get the product in time to distribute for National Nurse's Week. The product is scheduled to deliver the last week of April while Nurse's Week is May 6-12.

Get more promotional product marketing ideas in our LinkedIn Group!

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About this Blog

    Occupation: Media, Marketing and Merchandising
    Setting: King of Prussia, PA
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