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Cool Tradeshow Giveaways for Fall 2011

Published 09 September 11 02:17 PM
Tradeshow season is upon us. After the summer lull, now is the time to make an impact on your customers. Tradeshows offer the powerful opportunity to meet customers face to face, introduce new products and establish new business relationships.

If you're looking for cool tradeshow giveaways that will set your brand apart, keep these tips in mind.

Geography matters: As with retail apparel trends, what's "hot" in promotional products varies from region to region. Rhinestones are popular in the Southwest while embroidery is hot in the Southeast, according to surveys by the Advertising Specialty Institute. Antimicrobial products are popular with germaphobic consumers in the Northeast. But steer clear of bags if you're hosting a conference in Boston. Totes are unpopular in Massachusetts, says ASIC. Keep these geographic trends in mind particularly if the tradeshow attracts mostly local or regional attendees.

Fight frugality fatigue: Bargain shoppers are not simply looking for products with the lowest price tag. Instead, they want to know they're getting the most value for their money. They're willing to spend more for products that will last longer than the cheapie brands. If you're overall marketing message emphasizes value and quality, your promotional products strategy should reinforce this theme. Cool tradeshow giveaways that also impart value include USB drives, golf accessories and drinkware. Don't have the budget for 500 USB drives? Consider holding a raffle for a couple high-end prizes, such as spa gift baskets.

Gearing up for mountaineer gear: Fall is one of the most beautiful times of year for hiking, biking and other outdoor activities. Our passion for the outdoors has made mountaineer gear one of the hottest fall fashions this year. This trend translates to promotional products Cool tradeshow giveaways include customized backpacks, portable radios, carabiners, water bottles and fleece vests. Best of all, this trend is great for men and women of all ages.

Browse our full selection of products for fall 2011 tradeshows at www.advancecustompromotions.com, and follow us on Facebook and LinkedIn for exclusive deals and product launches.

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    ADVANCE
    Occupation: Media, Marketing and Merchandising
    Setting: King of Prussia, PA
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