Topic: Tips for Building Your Brand with Promotional Tools
The top priority for
any business or organization is to be profitable. Although there are many
avenues a company must travel to stay in the black, one of the most important
involves building a brand. Gaining the public’s attention and creating brand
awareness may increase your client base.
There are many ways
to build brand awareness. You can travel the traditional route lined with billboards
and print ads or jump on the modern highway with internet contests and email
campaigns. These methods are all effective in their own particular ways, but
sometimes the simplest solution is simply perfect: Using promotional products
to build your brand awareness.
If you plan on
employing promotional products in your brand-building efforts, there are
several important factors to consider:
What message am I trying to convey to customers via my
products that you select should represent the image that you want associated
with your company, product, marketing campaign, etc. If you’re interested in branding
your company as a trusted resource for top-notch service then executive-style promotions
may be your best bet. Imprinting padfolios, executive pen sets, custom apparel
and other similar promotional products can demonstrate your professionalism. If
you’re launching a new product, you can grab the public’s attention and create
first-rate brand awareness with fun promotional products. Customized novelty
pens, toys, games and themed/shaped promotions generate buzz and establish a
sense of fun that customers will associate with a particular product. Marketing
campaigns can stay ahead of the curve through the use of trendy, popular
promotions. Beef up any campaign with the assistance of customized USB drives,
iPad cases, water bottles, spa kits, and other cutting-edge promotional
products. Take a look at some of our latest additions: http://promotions.advanceweb.com/search.aspx?CategorySortOrder=3&ForceSearch=True&CS=1
Which promotional products will generate a positive
response from prospective clients?
products are classics that are suitable for almost all marketing needs.
Tried-and-true items such as customized pens, keychains, tote bags, coffee mugs
and t-shirts are among the most versatile, popular, practical and effective
promotional tools. These promotions may work for you, but if you operate in a
very specific industry or are targeting a narrow audience, you may want to
choose promotional products that will have the most appeal for those potential
clients/customers. For instance, if you’re trying to introduce your business to
customers interested in technology, then grab their attention with branded USB
drives, tablet cases, stylus/pen combos and other computer/tech-based
accessories. You can browse our collection of techie promotions right here: http://promotions.advanceweb.com/CC/Electronics-USBs.aspx
Choose promotional products that are in your budget.
One of the many
common mistakes with first-time marketers is the risk of misusing their
promotional products budget. Being smart with your budget is essential to
running a successful marketing campaign. You’ll need to do your research and
practice the art of price comparison to make sure that you’re getting the most
buzz-building bang for your buck.
These three factors
are just the tip of the iceberg. There are many more factors to consider before
purchasing promotional products. All of the information may be overwhelming,
especially if this is your first time organizing a promotional campaign. Don’t
panic! The experts at ADVANCE Custom
Promotions are here to assist you, answer your questions and help you find
the promotional products that best suit your needs. Contact us today and we’ll
have you brand building with promotional products like a veteran!