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Topic: Tips for Building Your Brand with Promotional Tools

Published 25 September 13 02:33 PM

The top priority for any business or organization is to be profitable. Although there are many avenues a company must travel to stay in the black, one of the most important involves building a brand. Gaining the public’s attention and creating brand awareness may increase your client base.

There are many ways to build brand awareness. You can travel the traditional route lined with billboards and print ads or jump on the modern highway with internet contests and email campaigns. These methods are all effective in their own particular ways, but sometimes the simplest solution is simply perfect: Using promotional products to build your brand awareness.

If you plan on employing promotional products in your brand-building efforts, there are several important factors to consider:

What message am I trying to convey to customers via my promotional products?

The promotional products that you select should represent the image that you want associated with your company, product, marketing campaign, etc. If you’re interested in branding your company as a trusted resource for top-notch service then executive-style promotions may be your best bet. Imprinting padfolios, executive pen sets, custom apparel and other similar promotional products can demonstrate your professionalism. If you’re launching a new product, you can grab the public’s attention and create first-rate brand awareness with fun promotional products. Customized novelty pens, toys, games and themed/shaped promotions generate buzz and establish a sense of fun that customers will associate with a particular product. Marketing campaigns can stay ahead of the curve through the use of trendy, popular promotions. Beef up any campaign with the assistance of customized USB drives, iPad cases, water bottles, spa kits, and other cutting-edge promotional products. Take a look at some of our latest additions:

Which promotional products will generate a positive response from prospective clients?

Some promotional products are classics that are suitable for almost all marketing needs. Tried-and-true items such as customized pens, keychains, tote bags, coffee mugs and t-shirts are among the most versatile, popular, practical and effective promotional tools. These promotions may work for you, but if you operate in a very specific industry or are targeting a narrow audience, you may want to choose promotional products that will have the most appeal for those potential clients/customers. For instance, if you’re trying to introduce your business to customers interested in technology, then grab their attention with branded USB drives, tablet cases, stylus/pen combos and other computer/tech-based accessories. You can browse our collection of techie promotions right here:

Choose promotional products that are in your budget.

One of the many common mistakes with first-time marketers is the risk of misusing their promotional products budget. Being smart with your budget is essential to running a successful marketing campaign. You’ll need to do your research and practice the art of price comparison to make sure that you’re getting the most buzz-building bang for your buck.

These three factors are just the tip of the iceberg. There are many more factors to consider before purchasing promotional products. All of the information may be overwhelming, especially if this is your first time organizing a promotional campaign. Don’t panic! The experts at ADVANCE Custom Promotions are here to assist you, answer your questions and help you find the promotional products that best suit your needs. Contact us today and we’ll have you brand building with promotional products like a veteran! 

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About this Blog

    Occupation: Media, Marketing and Merchandising
    Setting: King of Prussia, PA
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