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5 Tips for Planning the Perfect Promotion

Published 27 August 15 09:33 AM

5 Tips for Planning the Perfect Promotion

With so many promotional products to choose from, picking just one can seem nearly impossible. You may stumble upon a product with incredible features or a stunning design, only to find it’s not the right fit for your marketing endeavors.  

So, that leads us to the question of the day: how do you pick a promotion that meets your requirements? We wish there was a simple answer, but there are many factors you should consider before making your final decision.

When you’re mapping out your marketing strategy, follow these 5 essential tips for planning the perfect promotion. 

Double Stripe Backpack  

1. Consider the recipient – What promotional product you select depends on your customers. You should study your target market and consider if they’re mostly female or male, their age, their occupation and their daily interests. All of these factors can influence your decision. If they’re primarily students, you could consider a promotional backpack or lunch bag. For frequent golfers, a customizable golf towel would be more suitable. It all depends on the intended recipient.

Non-Woven Colony Tote Bag  

2. Think about the event – Is this item intended for a trade show? A breast cancer awareness event? Halloween? Before you can choose a promotional item, you have to consider what event the product will be promoting.

For example, if you’re going to a convention, a tote bag would be an ideal giveaway. Attendees can throw any pamphlets or brochures they receive into the bag. If you’re building your brand at a BCA run for a cure, a pink ribbon water bottle is a smart investment. That way, runners can stay hydrated all while keeping your company in mind. 

Phone Stand with Stylus Pen  

3. Choose something they’ll use everyday – Give your customers a promotional item that they will actually use. Maybe, it’s a pen they’ll slip into their pocket for convenience, or a mouse pad that they’ll glance at every time they sit down at their desk. Since most people are inseparable from their technology, electronic accessories are always a good bet. Whatever you decide on, the item should serve some practical function so it has a greater chance of increasing brand awareness.

2016 Monthly Planner

4. Plan ahead – When it comes to your promotions, you should never wait until the last minute. While some products can be ordered as a rush item, most promotional items have longer lead times. Ordering promotions ahead of schedule gives you plenty of time to resolve design issues. It’s always better to be safe than sorry, so make sure you plan your marketing efforts in advance.

4-Function Watch Carabiner

5. Quality over quantity – You may be on a tight budget, but quality always takes precedence over quantity. While you may be tempted to buy more products at a cheaper price, you’re better off buying fewer items that are of a higher quality. Cheap promotional items can hurt your company’s image and are more likely to end up in the trash.

Planning your next promotion doesn’t have to be such a hassle.  Keep these 5 tips in mind when you select your next giveaway, and your customers will be sure to thank you for the thoughtful gift.

Need a promotion right away? Browse our large selection of 24 hour rush products!

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About this Blog

    Occupation: Media, Marketing and Merchandising
    Setting: King of Prussia, PA
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