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5 Benefits of Using Promotional Products

Published 24 September 15 04:18 PM

5 Benefits of Using Promotional Products

What many businesses may not realize is that promotional products can do wonders for your brand. Custom merchandise can be used for building your brand at sporting events, conventions, trade shows and more. From flashlights to travel mugs, virtually any product can become a promotion.

With a vast product selection, Advance Custom Promotions carries imprinted products for every event and occasion. Make sure that you consider your marketing goals and audience before you select a promotion.

Today, we’re sharing 5 benefits that promotional products offer businesses of any size. Keep these advantages in mind the next time you’re planning a marketing campaign.

Dolce Ceramic Mug with Spoon - 10 oz. 

1. Increases brand awareness – Promotional products spread the word about your company. When you customize an item they’ll use everyday, you’re ensuring that your company stays on the customer’s mind. Every time they reach for that imprinted coffee mug, they’ll see your logo and, therefore, remember your company.

2. Improves customer relationships – Customers like to know that they’re appreciated, so why not show your appreciation with a useful giveaway? You’ll leave a lasting impression and increase brand recognition all at the same time.

Napa Wine Glass – 7.75 oz.  

3. More flexibility – With so many promotional products to choose from, the sky’s the limit. You can choose anything from a tote bag to a lanyard to a wine glass. Your promotion all depends on your target audience. The wide variety of products available allows you to pick a giveaway that fits your customers perfectly. 

North Star Glass and Silver Award 

4. Motivates employees – When you’re planning your marketing efforts, don’t forget the reason your company has been so successful – your employees. Staff recognition products can be given to employees as a thank you gift or even an incentive to meet certain goals. Gifts or awards will help motivate employees and lead to a more positive work environment.

5. Mass outreach at a low cost – If you’re on a tight budget, it can be difficult to decide on marketing items. By picking smaller items at a lower cost, you’ll be reaching a larger audience and increasing customer loyalty. Make sure that the promotional item makes sense for your business and that it will have a lasting impact. Even a simple giveaway can make a difference.

These are just some of the benefits of using promotional products. If you would like to learn more about our promotional items, check out our newest arrivals.

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I really like how you mention that promotional products increase brand awareness and spread the word about your company. I especially love getting pens from companies because I use pens so much. It helps remind me of the companies that I want to check out later to see what services they offer. So I definitely think the investment into promotional products is worth it for businesses.

Elsa Anderson January 4, 2017 11:04 AM

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About this Blog

    Occupation: Media, Marketing and Merchandising
    Setting: King of Prussia, PA
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