Making the Most of Your Trade Show Booth
Whether you’re a novice or have been working trade shows for
decades now, you should know that the margin for error is slim. While it’s an
awesome way to market your brand, if you take one misstep, you may end up doing
more harm than good. If it’s been a minute since you’ve set up a booth, here
are five surefire ways to get the attention your biz deserves.
1. Take the Time to Select the Right Space
When the time comes to book your booth,
consider prime locations that enjoy excellent exposure, including spots in the
front or island booths. As soon as you get wind that a trade show in your niche
is happening, book a main booth immediately. If the best locations are already
booked or out of your price range, try reserving a corner booth, providing you
with a user-friendly entrance-and-exit traffic flow.
2. Stand Out from the Crowd
Don’t blend into the background! Whether
you use props or hand out freebies, it’s helpful to have a gimmick at your
booth. For example, set up a roulette wheel in your booth. Visitors can spin
the wheel, then answer a question about your company to win a prize. This not
only helps to engage, but get the news spread that your company is a standout
3. Make It Inviting
Ensure that your booth not only is a
standout, but is also attractive and appealing to visitors. Bring in some sort
of lighting system to help increase the ambiance. After that, take a quick
assessment of the other booths at the show. If the majority seems stiff and
reserved, encourage your staff to actively engage visitors. If the booths on
either side of you are already doing that, opt for a gentler approach. And
never put a long table in front of your booth. Nothing signifies “don’t come
in” like a blocked entry.
4. Train Your Staff
Your staff is the lifeblood of your booth’s
success. Remember that attendees walk through a trade show in zombie mode,
using their peripheral vision to size up each booth, typically from the center
aisle. If they’re approached aggressively or ignored, they’ll most likely
A simple technique to break them out of
this living-dead mode is with a non-threatening tactic such as, “Enjoying the
show?” Most will stop and chat.
5. Don’t Skimp on the Swag
Pens and tote bags are used by almost every
exhibitor. Consider going above and beyond when it comes to your freebies such
as bottled water with your company logo on it, smart phone chargers, and more.
The ADVANCE custom promotion shop
is full of unique items to hand out at the show.
Remember, location, appearance, and how your
staff acts is everything when it comes to trade show success.