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CIO Unplugged

CIO reDefined: Chief Intake Officer

Published August 18, 2008 8:35 AM by Edward Marx
The views and opinions expressed in this blog are mine personally, and are not necessarily representative of Texas Health Resources (THR) or its subsidiaries.

The roles of a CIO are as varied as the companies and sectors they serve. Even within these roles are multiple combinations and permutations that are expressed according to circumstance. The moniker "CIO" itself is not limited to "Chief Information Officer." No, to be effective in our calling, we must stretch the traditional definition beyond this commonly accepted interpretation. This post continues a series on how the "CIO 2.0" will push the boundaries of conventional thinking surrounding the role. We continue with the "Chief Intake Officer."

Regarding my training schedule, many have asked, "How do you keep from going crazy while biking and running for endless hours?"

Sound boring? Leading up to the Ironman race, I biked indoors every weekday for hours at a time. Often that was followed by a long run on the treadmill with a cool-down on the elliptical. As one who dislikes wasting time, I spent many of those hours reading magazines, books and newspapers. I drank. I ate. I read. All essential intakes. This pattern did not work well in the pool...

One factor that adds complexity to the practice of medicine is the amount of new information a clinician must absorb to stay current. Studies suggest it would take a clinician an average of 351 hours of study monthly to stay abreast of the latest in medicine. That is a tall order for any profession, especially when you combine it with the age-old equation of balancing work and life.

I have not encountered any equivalent studies, but I speculate that the effort required for CIOs to remain current is equally as challenging. This post does not convey how to make the time but rather gives a feel for my personal amount of "intake." The sources below detail the individual reoccurring resources but exclude the interactive ones (conferences, professional organizations, staff, education, etc.):

  • Newspapers (online when practical)
    • Local paper
    • Local business journals
    • Wall Street Journal
  • Magazines (online when practical)
    • Health care
      • Read ~5 health care IT magazines (Advance, etc.)
      • Read ~1 clinical journals
      • Read ~3 health care business/leadership magazines
    • IT
      • Read 3 general IT magazines
      • Read 2 IT leadership magazines
    • Business/World
      • Business Week
      • Harvard Business Review
      • Time
    • Other/Fitness/Spiritual
      • Outdoors
      • Running/Biking
      • Triathlete
      • Miscellaneous spiritual growth
  • Books
    • Top 10 Books for CIOs (updated annually)
    • Books based on our division IT book review clubs
    • Bible (attempted at beginning of each day)
    • Miscellaneous spiritual growth
  • CDs
    • Monthly subscription for business books
    • Monthly mentoring series
    • Miscellaneous cross genre
  • Blogs
    • HISTalk
    • Miscellaneous (IT, health care, fitness, spiritual)
  • Online
    • Health care
      • Reference sources (Gartner, KLAS, etc.)
      • Miscellaneous research
      • Professional organizations (CHIME, HIMSS, AHA)
    • Other
      • CNN addiction
      • General business
      • General fitness (nutrition, Ironman, Argentine Tango)
      • Sports
    • Social Networking
      • LinkedIn
      • Facebook

My main points:

  • Drive home the vast amount of intake required for the CIO 2.0.
  • Intake does not solely focus on IT and health care. You must see the bigger picture, beyond health care and IT and from a broader context. 
  • A key to personal health is pursuing interests and passions outside of health care and IT. This also aids in innovation. (See "Glorious Mashup" post.)
  • Continuously invest in yourself.
  • Be a good steward of your time. (More on this in a future post.)

Too many leaders lack adequate intake. Would you go to a physician who was behind in CEU credits, the latest in technology or research? Are you recycling old ideas or stifling your learning environment? What are the last three books you read? How much time is allotted in your schedule for professional and personal development and renewal? As with cycling, you can stop pedaling and coast based on previous intake, but eventually you will lose momentum, then balance, and then you will fall. Meanwhile, others will pass you by. So get on your leadership bike and ride!

In a subsequent CIO 2.0 post, I will discuss the art of integrating and distilling all this information for key stakeholders such as staff, clinicians, and non-IT leadership.

5 comments

Try www.spreednews.com.  You'll be amazed at the intake.  It's like putting your computer on a few cans of Monster energy drink.

Dale Dunning December 1, 2008 11:22 PM

The views and opinions expressed in this blog are mine personally, and are not necessarily representative

September 2, 2008 9:34 AM

Response to  Anthony. Thanks for the question.  I don't believe the two are correlated but they are similar in the intake dynamic.  Studies have shown that given the pace of new information in medicine, the avg physician needs 351 hours monthly to keep pace.  I am suggesting that it is much the same with technology...in order to keep pace, a leader must dedicate significant time to learn.

Just as physicians and other professionals are required to keep up with some level of training (intake) via CME, perhaps the same should be done for technologists.  Who would want to work for a leader who does not continuously intake new ideas and evidence based learnings...and apply them.  

edward August 27, 2008 11:15 AM

So essentially you, as the "Chief Intake Officer", must set the pace at which your entire organization gathers information.  Do you feel the pace at which you personally gather information has any correlation to the number of monthly hours your clinicians need to stay current?

Anthony August 26, 2008 6:37 PM
Jacksonville FL

Edward,  Amen !  That which got you here will not get you there.  I too am an avid triathlete and Ironman finisher (Class of 07 IMFL) and used a great deal of my training time to increase my intake.  Great blog, keep it up.

Greg

Greg, Technology - RM August 21, 2008 1:40 PM
Montgomery AL

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