ALFA - Wednesday, May 6, 2009
If you're reading this blog, you're probably already pretty plugged in to the Internet and everything it has to offer. For those who are still catching on, ALFA presenters discussed innovative ways to use technology for success on day two of the conference.
In the new world of Web 2.0, providers heard about a litle bit of everything-- from designing quality Web sites, to search engine optimization, to tracking sales leads.
"If you learn one thing, it's that you have to measure your marketing efforts," said Dan Hobin, CEO of G5 Marketing. "If you don't measure, you're going to waste money."
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Over in the exhibit hall, attendees got to see how some of this technology works, in addition to the many other vendors showcasing everything from bathing equipment to alarm systems.
Attendees enjoyed playing PLINKO at the ADVANCE booth. Congratualtions to Gretchen Nolte of Human Capital Management in Ft.Lauderdale, Fla., winner of the $250 grand prize!