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ADVANCE Perspective: Respiratory Views

Billionaires to Fund $500 Million Anti-Smoking Campaign

Published July 23, 2008 3:29 PM by Lauren Meade Kamath
Bill Gates and New York City Mayor Michael R. Bloomberg have pledged $500 million for a global anti-smoking campaign.

The campaign, nicknamed Mpower, will urge governments in poor- and middle-income countries to raise tobacco taxes, outlaw smoking in public places, outlaw advertising to children, ban free giveaways of cigarettes, implement antismoking advertising campaigns, and provide citizens nicotine patches and smoking cessation products.

The campaign will focus on the five countries that are home to most of the world's smokers: China, India, Indonesia, Russia, and Bangladesh. Read more.


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