Philips Announces Sponsorship of COPD Documentary
By Tamer Abouras
Live long and prosper! Royal Philips has announced its sponsorship of the documentary, “COPD: Highly Illogical - Remembering Leonard Nimoy.” The documentary seeks to educate viewers about chronic obstructive pulmonary disease (or COPD) through Leonard Nimoy’s courageous personal story, while also providing the latest information about treatments for the disease.
Complex respiratory illnesses including asthma and COPD are on the rise, with COPD estimated to affect 24 million adults and more than half not knowing they have the illness despite exhibiting symptoms. In the United States alone, 120,000 people die from COPD each year and with more than three million deaths annually, COPD is expected to be the third leading cause of death worldwide in the next 15 years, exceeding breast cancer, colorectal cancer and prostate cancer combined, according to the World Health Organization.
“COPD claims millions of lives every year, yet it doesn’t have nearly as much visibility as it should for how difficult it makes the lives of patients and their families. Our aim in sponsoring this film is to raise awareness of the disease and its consequences if left undiagnosed or untreated,” said Eli Diacopoulos, home respiratory care business leader, Philips. “By sponsoring this film, we hope to spark conversations about improving COPD detection, prevention and treatment, and empower people with facts to educate others about a disease that has profoundly impacted many lives, like Leonard Nimoy’s.”
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Produced by Nimoy’s daughter, Julie Nimoy, and her husband, David Knight of Health Point Productions, “COPD: Highly Illogical” reveals the last few months of the famed actor’s life, which was claimed by the disease in February 2015. Nimoy’s COPD stemmed from both his smoking addiction and the fact that his decade-long struggle with the disease was not officially diagnosed until 2013, when it had progressed past the point of effective treatment.
“Movie enthusiasts and science fiction fans alike were captivated by my father, Leonard Nimoy, in his role as Mr. Spock in Star Trek,” said Julie Nimoy. “His character’s iconic catchphrase, ‘Live long and prosper,’ quickly echoed through generations and became a battle cry for fans. I look forward to continuing my dad’s mission of raising awareness and helping COPD patients like him to live longer and prosper in their own lives, as my dad did in his.”
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Philips will showcase its latest COPD and respiratory solutions at the upcoming European Respiratory Society International Congress (ERS) in London, from September 3–7. Further details on the production of “COPD: Highly Illogical - Remembering Leonard Nimoy” will also be available.
To learn more about the documentary and view the trailer, please visit http://copdllap.com. For more information on Philips Sleep & Respiratory Care, visit http://www.usa.philips.com/healthcare/solutions/sleep-and-respiratory-care.