Labs Are Vital 2.0 is Here
2006, industry giant, Abbott Diagnostics made a major investment in medical
laboratory science by launching a campaign called Labs Are Vital. They spent
quite a bit of money and expended human resources in setting up a website and trying
to energize the medical laboratory community to help spread the message to the
wider public that labs are, well, vital.
was significant at that time is that no other vendor had made such an
investment or even, frankly, appeared to empathize with laboratory professions
who felt underappreciated, underutilized and even marginalized. Nursing had
their huge Johnson and Johnson advertisement Campaign for Nursing’s Future.
in 2001, that campaign is still going strong, offering several ads on major
cable TV stations, recruiting students to the profession, and help in the way
of scholarships and so on.
intent was always that laboratorians themselves drive the Vital campaign. I
recall a national meeting where Abbott had a booth set up with brightly colored
professional-looking posters of various laboratorians. Lab attendees at the meeting
were encouraged to have their pictures taken with the hope of being featured on
a larger than life poster with an appropriately proud and catchy phrase.
Medical laboratorians were also encouraged and given ideas on how to celebrate
and promote the laboratory not just during Medical Laboratory Professionals Week (MLPW), but all year long.
this year Abbott finally turned over Labs Are Vital to the international laboratory
community. Currently the sponsors are ASCP, IFCC, International Federation of
Biomedical Laboratory Science (IFBLS) and the World Association of Societies of
Pathology and Laboratory Medicine (WASPLM).
Abbott continues to provide financial support, but quite appropriately
the direction is intended to be set by laboratory professional organizations
and their members.
new website www.labsarevital.com is
up and running and features blogs, commentaries, articles, letters and a
schedule of upcoming events. Laboratorians have a chance to weigh in, whether
just to comment on a topical issue or to offer suggestions for a bold new
the website, browse, contribute, get educated, get new ideas, and get energized.
Yes, labs are still vital and with your participation, Labs Are Vital 2.0 has
the potential to be even more influential than it's been in the past.