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Press Start: Lead an Empowered Life as a Clinical Laboratorian

Labs Are Vital 2.0 is Here

Published November 9, 2013 2:19 PM by Glen McDaniel

 

In 2006, industry giant, Abbott Diagnostics made a major investment in medical laboratory science by launching a campaign called Labs Are Vital. They spent quite a bit of money and expended human resources in setting up a website and trying to energize the medical laboratory community to help spread the message to the wider public that labs are, well, vital.

 

What was significant at that time is that no other vendor had made such an investment or even, frankly, appeared to empathize with laboratory professions who felt underappreciated, underutilized and even marginalized. Nursing had their huge Johnson and Johnson advertisement Campaign for Nursing’s Future.

 

 

Started in 2001, that campaign is still going strong, offering several ads on major cable TV stations, recruiting students to the profession, and help in the way of scholarships and so on.

 

The intent was always that laboratorians themselves drive the Vital campaign. I recall a national meeting where Abbott had a booth set up with brightly colored professional-looking posters of various laboratorians. Lab attendees at the meeting were encouraged to have their pictures taken with the hope of being featured on a larger than life poster with an appropriately proud and catchy phrase. Medical laboratorians were also encouraged and given ideas on how to celebrate and promote the laboratory not just during Medical Laboratory Professionals Week (MLPW), but all year long.

 

Earlier this year Abbott finally turned over Labs Are Vital to the international laboratory community. Currently the sponsors are ASCP, IFCC, International Federation of Biomedical Laboratory Science (IFBLS) and the World Association of Societies of Pathology and Laboratory Medicine (WASPLM).  Abbott continues to provide financial support, but quite appropriately the direction is intended to be set by laboratory professional organizations and their members.

 

The new website www.labsarevital.com is up and running and features blogs, commentaries, articles, letters and a schedule of upcoming events. Laboratorians have a chance to weigh in, whether just to comment on a topical issue or to offer suggestions for a bold new initiative.

 

So, visit the website, browse, contribute, get educated, get new ideas, and get energized. Yes, labs are still vital and with your participation, Labs Are Vital 2.0 has the potential to be even more influential than it's been in the past.


1 comments

How come ASCLS and AMT are not sponsors? I am not surprised that CAP is not on the list but I would think all the medical technology/medical lab science organizations would support a program to elevate the lab, especially since Abbott is paying.

Very nice website by the way.

Tanya Henry, MLS November 9, 2013 9:33 PM
Chicago IL

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