Communication
Communication is everyone's panacea for everything.
- Tom Peters, author of In Search of Excellence
Ain't that the truth.
But communication is also blamed for much failure. Management with tsk, "If only we had had more meetings, more blurbs in the newsletter, more emails..." We didn't communicate enough!
And that's not all. Line staff, after all, fail to "listen" to the communication. It is the employee's responsibility... begins every policy on the subject. Staff is supposed to read and retain memos, minutes, notices, notes, annotations, e-mails, intranet page announcements, fliers and everything management has ever said.
Everyone falls for this silliness. Didn't you read the e-mail I sent to all employees?
It's hard to imagine a lazier form of communication than simply sending one e-mail to everyone. But that's what passes for getting the word out these days.
Look around your laboratory. How many "reminder" notes are pinned, taped or tacked to walls, counters and instruments? How many loose-leaf binders of old minutes and communication logs line your shelves? How many e-mails from management do you receive in a week?
Does it help? Put it this way: do you feel communicated with or at? There's a difference.
The management mandate of communicate often really means broadcast--as in tell others in as many ways as possible. But to make it stick there has to be an exchange of ideas and acknowledgement of shared responsibility. There's no substitute for old-fashioned face-to-face interaction, in which people have a dialogue about a subject. It's the difference between "Hey, what do you think of this?" versus "Here's the latest memo to read."
Hopefully, I communicated that well.