Facebook Campaign for an NP
If you think Facebook has no real power, think again. How about the Facebook campaign that succeeded in landing actress Betty White as a host for the comedy TV show Saturday Night Live, with neither White nor show producers having sparked the idea? In January, David Matthews, of San Antonio, launched a Facebook page petition after White appeared in a popular commercial for Snickers candy. The page went viral, and several hundred thousand Facebook users signed on by mid-March. SNL producers listened, and the
former Golden Girl hosted a special Mother's Day episode on May 8. And the show was a hit with fans.
This is why the Facebook campaign to add a nurse practitioner to the emergency department staff of a Peterborough, Ontario, hospital is so intriguing. A group of nursing students started a page called "Implement A Nurse Practitioner Into The Emergency Department at PRHC," and activity on the page caught the hospital's attention, not to mention the media. An article by the local newspaper doesn't mention how many fans the page had, and it has since been removed, but the hospital is considering hiring an NP with new funds it received as part of a program to reduce wait times.
Could Facebook petition pages be useful to NPs trying to increase their public visibility? If Betty White's story and the Ontario nurses' story are any sort of a barometer, I say it's certainly something for NPs to keep in mid when planning marketing activities.