Naming Your Practice
A couple of weeks ago, I was looking for a new women's health provider and found an NP near my home. Her facility's name, Penn Medicine at Radnor, sounds competent, efficient and appropriate, doesn't it?
My former provider's office was called Women's Institute for Fertility, Endocrinology and Menopause. Since the office was so close to my workplace, I called to ask whether I could just get run-of-the-mill well woman care there - the kind that prevents fertility and menopause. The answer was yes, but I felt a bit foolish even asking, given the name of the practice. Now my provider has moved to Northern Fertility Reproductive Services and, I assume, wants to focus on those services. Hence my search for a new NP.
Meanwhile, I go to an office called Women's Health Center for my primary care - and can't get a Pap smear.That's rather counterintuitive, isn't it? I ended up there when I followed my provider from a former office named after physicians.
My point is that you really need to think about your business name and whether it's a good one for attracting the types of patients you want to see. You can use your specialty, your location or your name, but consider what would make your business name stand out from the others in the list online or in the phone book. Or you can reference your niche: Do you have expanded service hours, take uninsured patients, include alternative health approaches?
Use the comment section below to tell us how you hit upon the name for your practice.