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Real Life in Retail Health

Swine Flu Panic in Retail Healthcare

Published September 22, 2009 11:40 AM by Theresa Goodman

Since the beginning of the H1N1 (swine flu) pandemic, the public has relied on retail clinic practitioners to provide education, guidance, testing, assurance and treatment. The media is playing a vital role in keeping the public updated; however, I am not sure if this is helpful or harmful. The public is hearing with only half an ear, only listening when they hear about death by swine flu. Despite the CDC reports that states, "The majority of people who contract the virus experience the milder disease and recover without antiviral treatment or medical care. Of the more serious cases, more than half of hospitalized people had underlying health conditions or weak immune systems." People sometimes only hear "........Death ............swine flu." They cannot hear anything before or after these words. People are coming in or calling everyday with the belief that they or a loved one have the swine flu. I am being asked constantly, "When is the swine flu vaccine going to be available?" and "Will I be able to get one?"

In addition to the growing fear, people are starting to believe that any new symptoms are the beginning of the swine flu. They are coming into the clinics demanding to be test for the swine flu or given a prescription for Tamiflu. It is important as healthcare providers that we do not give in to the fear of the public, and that we continue to deliver sound and evidence-based medical care. In addition, we must not become totally business-minded, conducting tests and writing prescriptions without significant symptoms. The CDC and media continue to warn the public about symptoms to make them aware but because of their panic state, they are not listening to these symptoms. The CDC states that signs of influenza A (H1N1) are flu-like, including fever, cough, headache, muscle and joint pain, sore throat and runny nose, and sometimes vomiting and diarrhea. I would like to share a few of my experiences with you.

Fearful parent:

I have a parent that came into the office and stated that he wanted to be tested for the swine flu because his daughter was seen yesterday at the pediatrician and diagnosed with swine flu. I asked did the physician perform a flu test, and he stated, "No, because he did not have time, but he treated her with Tamiflu and she is now doing better." When asked what his symptoms were, he stated that he did not have any symptoms. I explained to him that he only needed to be tested if he is having similar symptoms. Of course, you know what happened, in an instant he developed a runny nose, sneezing and felt he might have a fever. Although these are only the symptoms of allergic rhinitis, I realize that he is not going to be satisfied until he is tested. He also stated, "I do not want to pass on these symptoms to my job, if I do have the swine flu." I decided to relieve this man's fear and anxiety be performing a flu test. You and I both know the results, but I felt that testing this man was more beneficial, since he felt he was exposed, than not testing him. However, he did have symptoms of allergic rhinitis, and he was treated with antihistamines and Flonase. In addition, I provided education about the signs and symptoms of swine flu and when he should seek treatment, he left a well-informed man.

Just plain scared:

I had a woman who came to my office a few days after the swine flu pandemic was announced and she wanted to know if a mark on her face was swine flu. She had a marked that looked similar to a birthmark or hyperplasia of the skin. I asked her how long she had the mark.  She states, "About 5 years." I think this is an example of how much fear the swine flu has caused the public. I assured her that she did not have swine flu and recommended that she follow up with dermatology regarding the 5-year-old mark on her face. This woman was actually relieved to hear that the mark on her skin was prior to the onset of the swine flu and could not be related to the swine flu.

Panicky moms:

I cannot count the number of moms who bring their child to the clinic with a runny nose or cough with an onset of 1 or 2 days without fever or muscle aches for fear that the child has swine flu. I have to educate and assure these moms daily that their child does not have the swine flu. I do not test these children if they do not have a fever greater than 101, positive history of exposure, looks very ill, or complains of feeling very achy. Sure, testing these kids may be good for business, but it is not medically sound practice. It is essential that as practitioners, we only provide medically necessary treatment. We also must realize that we cannot test everyone that has a common cold or allergy, and that we must be careful not to waste resources that might be needed later. 

Protect myself and family

I have had persons come into the office and ask could I just give them a prescription for Tamiflu so that they can have it available, if needed. I took time to educate these people on the use of Tamiflu and the CDC guideline of only giving Tamiflu to persons who test positive for flu in order to prevent the virus resistance to the medication. I also explained to them that we must reserve the Tamiflu for those individuals who are at risk of dying from the swine flu. The CDC states, "Treatment with oseltamivir or zanamivir generally is recommended for persons with suspected or confirmed  influenza who are at higher risk for complications (children younger than 5 years old, adults 65 years and older, pregnant women, persons with certain chronic medical or immunosuppressive conditions, and persons younger than 19 years of age who are receiving long-term aspirin therapy)."

These examples are only a small sample of the types of inappropriate cases that I receive because of media coverage and fear of the swine flu. We must continue to give the public assurance and guide them as to when to seek medical treatment. The CDC states the following guidelines as when a person should seek medical care: "A person should seek medical care if they experience shortness of breath or difficulty breathing, or if a fever continues more than three days. For parents with a young child who is ill, seek medical care if a child has fast or labored breathing, continuing fever or convulsions (seizures)." However, I deviate from this guideline because I will test a child who looks extremely ill or listless or have a fever of greater than 101 regardless if it has been less than 3 days. CDC also states that "supportive care at home, such as resting, drinking plenty of fluids, and using a pain reliever for aches - is adequate for recovery in most cases." We must continue to educate and function within the CDC guidelines. If we try to please everyone by testing and administering medication at patients' requests, we will only feed into the fear development state. Retail healthcare NPs must help stop the swine flu madness.

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