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Career Coach

Social Media Tips

Published January 2, 2013 2:49 PM by Renee Dahring

Happy New Year! Is your resolution for 2013 to start or increase your social networking skills? If you have been meaning to get a more active online presence this year, I have 5 quick tips for you.

  1. Keep it positive. Current and potential employers now regularly check the internet to see what you might be doing online. Negative comments about your current job or your co-workers can make you look like a complainer. Or worse yet, it may label you as a trouble maker. It could also get you fired. We are just beginning to hear stories of employees who disparaged their employer and then lost their jobs. 
  2. Never, ever tell stories about your patients on your social media sites. It doesn't matter if you don't mention the patient's name, or if it is a positive heartwarming story; it is still considered a serious breach of confidentiality and can get you into legal trouble.   
  3. If you want to capitalize on the professional networking aspect then you need to do more than sign up. If you want to make the most out of your connections on sites such as LinkedIn, then you will need to participate. Join the networking groups and then regularly chime in on the discussions or pose a question.
  4. Don't curse or repost profanity. Stay away from highly controversial topics like politics or religion. It pays to be neutral. Be careful of pictures you choose to share. Pictures of you drinking or partying aren't professional. And trust me when I say no one wants to see you in your bathing suit.
  5. You are judged by the company you keep. Who you like and who you associate with online are also visible so choose your "friends" wisely. Even if you mark your profile as private what you share and post on others pages makes you very visible. Keep it clean and keep your "likes" G-rated. 

Social media can be a great way to gain visibility, show off your tech skills and do some serious networking if done correctly. If you have some less than flattering posts out there all is not lost. Although you can't completely remove them, don't worry.  You can post a batch of new posts which can push those old unwanted posts further down and make them much less likely to be seen.

Need some practice?  Join me at www.Facebook.com/NPCareerCoach or www.linkedin.com/in/reneedahring

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    Occupation: Nurse Practitioners and NP Recruiters
    Setting: correctional healthcare/career consulting/teaching
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