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Career Coach

Applications and Interest

Published February 6, 2013 2:09 PM by Renee Dahring

Dear Career Coach: What can I do to get employers to notice my application? I would like to know if there is anything you can recommend that will increase my chances of landing an interview. Can you help?

Dear Job Seeker: Obviously it is important that your resume show the employer that you possess the right qualification and skills for the job. However, you also need to convince them that you have a genuine interest and a strong desire for the position. 

Employers tell me that if you are able to clearly articulate the reason you are applying for the position then they will be more likely to want to interview you. So how do you demonstrate to a potential employer you have a passion for their position? I have a couple tips to help you. 

  1. Research the employer. Learning about their culture, mission and history is one way to show an employer you are interested in them. The information you gather will help you to emphasize why you are the right fit for them. And if you get a call or an interview it will also help you to formulate the right questions to ask. Start by checking out their website or Facebook page.
  2. Make clear the reason WHY you want this position and make sure that your reason makes sense. The best tool for you to express your motivating reason is the cover letter. Use your cover letter to explain why you feel drawn to the position. Perhaps you have previously worked with this population or specialty before. Or maybe your reason is that you did a clinical rotation in their organization. If you know someone who is a current employee who has inspired you to apply that is perfectly good reason as well. (Name dropping is allowed!) Just remember that whatever your rationale, it needs to be employer-centered and show clear benefit to the employer. For example, proclaiming that you want the job because the hours or commute better suits your lifestyle is not helpful. 
  3. Don't "over-apply" or be a "serial applier." When employers see you submitting several applications for several different positions it makes you look like you either don't know what you want to do or that you are desperate. Neither of those options is very attractive. Think carefully before applying; if you aren't sure why you want the job, then you are unlikely to convince anyone else why you would want it either. 

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    Occupation: Nurse Practitioners and NP Recruiters
    Setting: correctional healthcare/career consulting/teaching
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