Making the Most of Cosmeceuticals in 2013
Tired of buying over the counter products that just
don't work? So are patients! One of my passions for what I do is
finding just the fix for someone -- something that will work and improve their
condition. Pharmacy aisles and mall cosmetic counters are now flooded with
an overwhelming quantity of products of varying efficacy.
Let's be honest -- some of these products just don't do
what they claim. These products do not pass through the FDA's approval
process and do not have a high standard of regulation. Cosmeceuticals,
with their indication for use regulated by medical providers, really are in my
opinion a great option and an answer for patients.
Why offer cosmeceuticals in your medical practice? They
are an essential tool for dermatologists and cosmetic specialists. We are
results-driven and patients are also driven by results. Most patients like
the convenience of in-house recommendations rather than attempting to find
products online or over the counter.
In my personal experience, if a patient leaves with a
product, versus the name of one or handed a prescription, they are much more
likely to use the product and therefore improve their condition. Now this
doesn't mean you need to sell every product imaginable. Have
products that you stand by and have proven with experience to work. Write
a prescription when it is the better product for a patient. But don't be afraid
to have it there for them!
Many cosmeceuticals are now available online or even on
an over the counter basis. How can you set your products apart? With
branded products. Branding your own products has been increasing in
popularity as more and more cosmeceuticals are available outside of medical
offices. Many companies offer the option to brand their products with your
company name and logo to dispense. A win-win in my book.
Whether your practice is strictly cosmetic or geared towards more
medical treatments, cosmeceuticals are a great addition and staple to a
thriving practice wanting to offer the very best to patients. From a
business standpoint, if they are not purchasing it from you they are getting it
somewhere else. Why not keep that business at home for a successful and
very happy 2013!