Welcome to Health Care POV | sign in | join
Aesthetics Practice Today

Making the Most of Cosmeceuticals in 2013

Published January 15, 2013 12:28 PM by Kimberly Cray

Tired of buying over the counter products that just don't work? So are patients! One of my passions for what I do is finding just the fix for someone -- something that will work and improve their condition. Pharmacy aisles and mall cosmetic counters are now flooded with an overwhelming quantity of products of varying efficacy. 

Let's be honest -- some of these products just don't do what they claim. These products do not pass through the FDA's approval process and do not have a high standard of regulation. Cosmeceuticals, with their indication for use regulated by medical providers, really are in my opinion a great option and an answer for patients.

Why offer cosmeceuticals in your medical practice? They are an essential tool for dermatologists and cosmetic specialists. We are results-driven and patients are also driven by results. Most patients like the convenience of in-house recommendations rather than attempting to find products online or over the counter. 

In my personal experience, if a patient leaves with a product, versus the name of one or handed a prescription, they are much more likely to use the product and therefore improve their condition. Now this doesn't mean you need to sell every product imaginable. Have products that you stand by and have proven with experience to work. Write a prescription when it is the better product for a patient. But don't be afraid to have it there for them!    

Many cosmeceuticals are now available online or even on an over the counter basis. How can you set your products apart? With branded products. Branding your own products has been increasing in popularity as more and more cosmeceuticals are available outside of medical offices. Many companies offer the option to brand their products with your company name and logo to dispense. A win-win in my book.    

Bottom line: Whether your practice is strictly cosmetic or geared towards more medical treatments, cosmeceuticals are a great addition and staple to a thriving practice wanting to offer the very best to patients. From a business standpoint, if they are not purchasing it from you they are getting it somewhere else. Why not keep that business at home for a successful and very happy 2013!

3 comments

Hi Amanda,

Yes there are many great companies. Here are just a few off the top of my head that have great products that could make a great addition to your practice: Skinceuticals, Glytone, Skin Medica, Precision, Neostrata. Please let me know if you have any questions about particular products or how to promote them!

Kimberly

Kimberly Cray, , PA-C Bowes Dermatology February 1, 2013 9:05 AM
Miami FL

Can you post some links to reputable companies you would recommend?

Amanda Hanson, IM - CNP, Winona Health January 17, 2013 5:07 PM
Winona MN

It's also important to note that sometimes you are paying for the vehicle and not just the active ingredient. Some OTC products may claim to have the same % active ingredient but because many of these molecules are unstable alone they have to be buffered. Sometimes they are buffered so much you don't really get the active effects, other times they aren't buffered enough and they can be overly irritating to the skin. Only your medical skin care professional knows the difference! So to save time and money and acheive real results you should consult a skin professional you trust.

Whitney , Dermatology - Physician Assistant January 15, 2013 9:46 PM
Aventura FL

leave a comment



To prevent comment spam, please type the code you see below into the code field before submitting your comment. If you cannot read the numbers in the image, reload the page to generate a new one.

Captcha
Enter the security code below:
 

Search

About this Blog



    Occupation: Physician Assistant/Nurse Practitioner
    Setting: Miami & Upland, Calif.
  • About Blog and Author

Keep Me Updated