Male-Centric Aesthetics on an Upward Trend
Although the percentage of total aesthetic procedures performed on men is still under 10%, it has increased more than 100% since 1997.
The most common surgical procedures sought by men include liposuction, rhinoplasty and eyelid surgery. Laser hair removal, noninvasive body sculpting, neurotoxins and dermal fillers are the preferred nonsurgical options.
Male-centric aesthetics is becoming more socially acceptable not only in the gay population, but also the younger population with more interest in fitness, staying in shape and looking good. Most of our male patients are younger than 50, with many starting in their teens for acne treatment. Men in their 20s or 30s usually seek treatment for acne scars, hair or tattoo removal.
The baby boomers are slower to seek aesthetic procedures. They are usually encouraged or dragged in by partners who seek to embrace the concept of aging well and looking youthful. If they are in a competitive job market, they tend to be more accepting and desire to look less tired and want to refresh their appearance.
Advances in laser technology in body sculpting, hair removal, hair restoration and implantation, acne and acne scar as well as general laser skin rejuvenation have driven the interest among men. The vast Internet resources have allowed men, who tend to be more private about their aesthetic interests, do their research on procedures that appeal to them.
It takes a little more effort to get men in the door, but once they start to experience the benefits of the various aesthetic treatments, they tend to be more regular at scheduling their appointments than women are.