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Aesthetics Practice Today

Advancements in Permanent Eyebrow Makeup
October 19, 2016 9:36 AM by Mina Grasso
Permanent makeup, or microblading , for eyebrows has become an increasingly popular form of cosmetic tattooing, a result of recent advancements in needle technology. It is known by a variety of names such as microstroking, feather touch, eyebrow embroidery, Read More...
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I'll Have What My Friend Had
October 14, 2014 9:32 PM by Kimberly Cray
Just like one pair of jeans may fit someone perfectly, the chances of that same pair being right for the next person that walks through the door are, well, pretty much zero . One of the most important factors in considering an aesthetic treatment is what Read More...
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Pushing Products is Bad Business
August 1, 2013 2:06 PM by Kimberly Cray
It has happened to me before when I am on the other side of the counter: providers pushing products. I was recently at a well-known spa, at a very well-known and international hotel. I received a facial with nice smelling, elegant products. Since I take Read More...
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Fielding Patients’ Cosmetic Interest
July 19, 2013 1:12 PM by Kimberly Cray
If you are looking to step up your cosmetic business or incorporate aesthetics to your office for the first time, in-office questionnaires are an easy and effective means to field patient interest. The exact content of questionnaires is completely up Read More...
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Skincare on a Budget
July 2, 2013 12:35 PM by Kimberly Cray
Quality skincare does not have to come at a steep price. If you splurge in some important areas (that benefit you the most) you may need to skimp a little in other departments and that is okay. Let's call this skincare on a budget, if you will. SKIMP: Read More...
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Finding Providers Online
May 21, 2013 3:31 PM by Kimberly Cray
Question for you: How do you find your medical provider? The most obvious of answers to this question is our dear friend, Google. What was life like before this search engine giant? I don't remember. I mean, seriously, who doesn't google twenty things Read More...
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Making the Most of Cosmeceuticals in 2013
January 15, 2013 12:28 PM by Kimberly Cray
Tired of buying over the counter products that just don't work? So are patients! One of my passions for what I do is finding just the fix for someone -- something that will work and improve their condition. Pharmacy aisles and mall cosmetic counters are Read More...
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Remembering Compassion in Aesthetics
November 20, 2012 12:46 PM by Kimberly Cray
I recently attended an aesthetics conference in south Florida. There were many great speakers- seasoned cosmetic surgeons and dermatologists, successful CEOs, and highly-acclaimed skin care specialists. Aside from learning about new and improved aesthetic Read More...
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Surprising Uses for Botulinum Toxin A
November 13, 2012 10:03 AM by Mina Grasso
Botulinum Toxin A is a protein and neurotoxin produced by the bacterium Clostridium botulinum. Botulium toxin can cause botulism, a serious, life-threatening illness in humans and animals. More patients are open to considering treatment with the toxin Read More...
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Laser Therapy for Stretch Marks
October 2, 2012 8:32 AM by Mina Grasso
Stretch marks can occur on various parts of the body, including the abdomen, thighs, hips, breasts, arms, flanks and low back. Men and women can develop these stretch marks at any age. Stretch marks can present differently depending on the skin type. Read More...
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After-Summer Skin Damage Repair
September 4, 2012 9:51 AM by Mina Grasso
Year after year, summer after summer, we start to notice our skin losing elasticity and developing new, larger or darker brown spots on the face, chest, arms or legs. Fortunately, more people are now educated about the risk of excessive sun exposure and Read More...
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Light Peels Can Hit the Spot
August 28, 2012 9:25 AM by Kimberly Cray
When topicals just aren't enough to treat those pesky brown spots, go deeper with a professional-grade peel such as the Dermaceutic spot and milk peels. Milk and spot peel treatments are a great way to reveal healthy, radiant skin. Good candidates for Read More...
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Blunt Cannula Technique
August 7, 2012 9:04 AM by Mina Grasso
Injection of soft tissue fillers such as Restylane, Juvederm and Radiesse are becoming more popular in aesthetic practices. Unlike a sharp beveled needle, a blunt cannula has a rounded tip and the opening is just proximal to that blunt tip. The cannulas Read More...
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The VIP Strategy
July 31, 2012 8:35 AM by Kimberly Cray
At our practice we strive to set ourselves apart from the rest. There are many different dermatology and cosmetic practices within the vicinity that patients could visit. However, they chose us and we choose to make this the best decision they ever made! Read More...
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Medical Skin Needling in Aesthetics
July 17, 2012 11:38 AM by Kimberly Cray
As providers we know the deeper we dive into the dermis, the greater the risk of potential side effects, sometimes including permanent adverse changes to the skin. I am a fan of options. There is no cookie-cutter treatment protocol we can follow with Read More...
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    Occupation: Physician Assistant/Nurse Practitioner
    Setting: Miami & Upland, Calif.
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