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Aesthetics Practice Today

Advancements in Permanent Eyebrow Makeup
October 19, 2016 9:36 AM by Mina Grasso
Permanent makeup, or microblading , for eyebrows has become an increasingly popular form of cosmetic tattooing, a result of recent advancements in needle technology. It is known by a variety of names such as microstroking, feather touch, eyebrow embroidery, Read More...
12 Holiday Tips in Customer Service
December 18, 2014 9:56 AM by Mina Grasso
Greet patients warmly with a smile as they enter your place of practice. Acknowledge them as soon as possible even if you are on the phone or helping another patient. First impressions are created within seconds. Greet patients on the phone as if they Read More...
I'll Have What My Friend Had
October 14, 2014 9:32 PM by Kimberly Cray
Just like one pair of jeans may fit someone perfectly, the chances of that same pair being right for the next person that walks through the door are, well, pretty much zero . One of the most important factors in considering an aesthetic treatment is what Read More...
VIP (Very Important Peels)
November 5, 2013 4:30 PM by Kimberly Cray
Peels are a great pick me up for the skin. Think: minimal downtime. Think: glow and go. Combined with the use of great products, peels are the type of treatment that I cannot recommend enough. I personally love superficial peels. I've always been a fan Read More...
Getting Your Feet Wet in Aesthetics
August 27, 2013 4:36 PM by Kimberly Cray
In aesthetics, like other medical specialties, experience and practice are invaluable. It is a highly procedure-driven field and therefore excellence really comes with time, exposure and most importantly with hands-on experience. It is a self-discovery Read More...
Stretch Marks
August 20, 2013 2:35 PM by Mina Grasso
Stretch marks are caused by rapid physical stretching of the skin in a condition where elastic fibers due to genetics or hormonal influence. Stretch marks develop in a variety of circumstances including pregnancy, weight gain, adolescents with rapid growth Read More...
Immediate and Real Results with Radiesse
August 14, 2013 12:40 PM by Kimberly Cray
We all know aging is a part of life and in many regards, aging is quite fabulous. I mean, does anyone really want to go back to their high school days? Pimples, bus stops, getting teased for the outfits we were wearing. I know I personally would be happy Read More...
Pushing Products is Bad Business
August 1, 2013 2:06 PM by Kimberly Cray
It has happened to me before when I am on the other side of the counter: providers pushing products. I was recently at a well-known spa, at a very well-known and international hotel. I received a facial with nice smelling, elegant products. Since I take Read More...
Fielding Patients’ Cosmetic Interest
July 19, 2013 1:12 PM by Kimberly Cray
If you are looking to step up your cosmetic business or incorporate aesthetics to your office for the first time, in-office questionnaires are an easy and effective means to field patient interest. The exact content of questionnaires is completely up Read More...
Skincare on a Budget
July 2, 2013 12:35 PM by Kimberly Cray
Quality skincare does not have to come at a steep price. If you splurge in some important areas (that benefit you the most) you may need to skimp a little in other departments and that is okay. Let's call this skincare on a budget, if you will. SKIMP: Read More...
Balance and Harmony in Facial Aesthetics
June 11, 2013 1:10 PM by Mina Grasso
Safety used to be the first concern patients would have when they come in for consultations for aesthetic treatments with facial injectables. Several years ago unsafe practices with unapproved FDA products had much media attention. Patients are more cautious, Read More...
Finding Providers Online
May 21, 2013 3:31 PM by Kimberly Cray
Question for you: How do you find your medical provider? The most obvious of answers to this question is our dear friend, Google. What was life like before this search engine giant? I don't remember. I mean, seriously, who doesn't google twenty things Read More...
The Naked Neurotoxin
February 26, 2013 11:30 AM by Kimberly Cray
Move over Botox and Dysport. There's a new botulinum on the market. Incobotulinumtoxin A, or Xeomin, is the latest serotype A botulinum toxin available. Manufactured by Merz Aesthetics, it has been used in Europe since 2008 with over 84,000 patients treated Read More...
Making the Most of Cosmeceuticals in 2013
January 15, 2013 12:28 PM by Kimberly Cray
Tired of buying over the counter products that just don't work? So are patients! One of my passions for what I do is finding just the fix for someone -- something that will work and improve their condition. Pharmacy aisles and mall cosmetic counters are Read More...
Facial Anatomy for Neuromodulators 101
December 4, 2012 11:02 AM by Kimberly Cray
Among the most important concepts to master prior to performing neuromodulator injections is to fully understand muscle anatomy in the region. Below are among the most commonly injected muscles on the head and neck for cosmetic purposes: Frontalis: This Read More...


About this Blog

    Occupation: Physician Assistant/Nurse Practitioner
    Setting: Miami & Upland, Calif.
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