Aesthetics Practice Today : NP Entrepreneurs

Loss Leaders

Cindy Cobb — Tue, 28 Feb 2012 12:57:00 GMT

Do any of you offer loss leaders in your practice? If not, should you add them? What exactly is a loss leader? The term used to refer to items or services offered at a reduced price. Sometimes it is now used to describe a popular item or service that...(read more)

A New Option to Volumize and Tighten the Face

Kimberly Cray — Tue, 21 Feb 2012 15:39:00 GMT

ePrime is a minimally invasive aesthetic device that delivers measured radio frequency directly into the skin using microneedles. In theory, this procedure creates a controlled wound healing process. The process is similar to that provided by fractionated...(read more)

Retinoic Acid Strategies

Cindy Cobb — Tue, 14 Feb 2012 12:44:00 GMT

Your patient asks about possibly using Retin A. Now what? Lucky for us, retinoids have progressed so much over the past 40 years that we now have different avenues to help the patient realize benefits without all the harsh side effects of earlier years...(read more)

Best Kept Anti-Aging Secret

Cindy Cobb — Tue, 31 Jan 2012 13:03:00 GMT

Several weeks ago, my office manager asked each staff member in our office to choose her favorite product. She wanted to add a page to our website and set up a display in the office highlighting the product that each staff member absolutely loved and...(read more)

The Art of Time Management

Kimberly Cray — Tue, 27 Dec 2011 12:39:00 GMT

We have all been to see a healthcare provider with a checklist of things we wish to accomplish during a visit. Isn't that why we go? Time management skills in medicine are essential. As providers, we have to find a nice balance that gives patients our...(read more)

Healthy Competition

Cindy Cobb — Tue, 08 Nov 2011 13:20:00 GMT

First there was Botox , then there was Dysport , and now there is Xeomin (incobotulinumtoxinA). Xeomin is the latest addition to a growing list of botulinum toxin type A injectables. The Food and Drug Administration recently approved this new botulinum...(read more)