Close Server: KOPWWW05 | Not logged in

Welcome to Health Care POV | sign in | join
ADVANCE Perspective: Nurses

Breastfeeding in Public: In Need of Support?

Published August 1, 2011 2:54 PM by Friedman Diana

Have you heard about The Milk Truck? Essentially, it’s a truck with a giant breast on top, retrofitted to accommodate nursing mothers inside (or outside, under a nice shaded canopy) in a comfortable, welcoming environment.

According to the website, the effort is “guerilla theater, activism and a little slapstick humor.” The activism comes in here: if a nursing mother is asked to stop nursing in public, at a restaurant, shopping mall, etc., she can tweet her location and situation to The Milk Truck, which will show up at the specified location and quietly (if you consider a giant breast on a truck quiet) make its point, by offering a nursing-friendly environment for the mother and perhaps shaming the non-nursing friendly establishment into considering that it is prohibiting mothers from feeding their babies in a natural manner.

What do you think about this idea? Do you think it's valuable? Is public aversion to/discomfort with breastfeeding one reason mothers don't attempt breastfeeding (or breastfeed for the recommended amount of time)? 

Not being a parent myself, I’m curious whether you (or your patients, especially if you work in Maternity/OB-GYN) ever find yourself in need of public breastfeeding support (perhaps in the form of a truck)?

posted by Friedman Diana


Thanks for your comment, Elizabeth. A friend of mine posted the link to The Milk Truck on Facebook and it seemed to get a lot of support from young mothers. I guess breastfeeding, while natural, is still not considered publicly "appropriate" to a lot of people, which must be frustrating to healthcare providers who are trying to promote breastfeeding among their patients.

Friedman Diana August 2, 2011 5:22 PM

I think its a wonderful idea.  A lot more areas need MILK TRUCKS.  BREASTFED is BESTFED

Elizabeth , Cardiology - RN August 1, 2011 7:17 PM
Nazareth PA

leave a comment

To prevent comment spam, please type the code you see below into the code field before submitting your comment. If you cannot read the numbers in the image, reload the page to generate a new one.

Enter the security code below:


About this Blog

Keep Me Updated