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ADVANCE Perspective: Nurses

Breastfeeding in Public: In Need of Support?

Published August 1, 2011 2:54 PM by Friedman Diana

Have you heard about The Milk Truck? Essentially, it’s a truck with a giant breast on top, retrofitted to accommodate nursing mothers inside (or outside, under a nice shaded canopy) in a comfortable, welcoming environment.

According to the website, the effort is “guerilla theater, activism and a little slapstick humor.” The activism comes in here: if a nursing mother is asked to stop nursing in public, at a restaurant, shopping mall, etc., she can tweet her location and situation to The Milk Truck, which will show up at the specified location and quietly (if you consider a giant breast on a truck quiet) make its point, by offering a nursing-friendly environment for the mother and perhaps shaming the non-nursing friendly establishment into considering that it is prohibiting mothers from feeding their babies in a natural manner.

What do you think about this idea? Do you think it's valuable? Is public aversion to/discomfort with breastfeeding one reason mothers don't attempt breastfeeding (or breastfeed for the recommended amount of time)? 

Not being a parent myself, I’m curious whether you (or your patients, especially if you work in Maternity/OB-GYN) ever find yourself in need of public breastfeeding support (perhaps in the form of a truck)?

posted by Friedman Diana

2 comments

Thanks for your comment, Elizabeth. A friend of mine posted the link to The Milk Truck on Facebook and it seemed to get a lot of support from young mothers. I guess breastfeeding, while natural, is still not considered publicly "appropriate" to a lot of people, which must be frustrating to healthcare providers who are trying to promote breastfeeding among their patients.

Friedman Diana August 2, 2011 5:22 PM

I think its a wonderful idea.  A lot more areas need MILK TRUCKS.  BREASTFED is BESTFED

Elizabeth , Cardiology - RN August 1, 2011 7:17 PM
Nazareth PA

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