A New Diet for a New Year
Just in case you didn't already get the memo, a new year apparently means it's time to start a new diet, according to ad campaigns that will start in the final minutes of 2007 and first minutes of 2008.
Don't worry, Madison Avenue knows what is likely to be on your mind imminently, if not already. And it is prepared to bombard you with weight loss ideas even before the ball drops Monday night.
This year, both Weight Watchers and Special K are sponsoring electronic billboards in Times Square, the most televised (and, perhaps, densely populated) location on New Year's Eve. Revelry, it seems, is all well and good, but self-improvement must never stray too far out of the picture.
The Kellogg Company, which makes the Special K brand, will take over three of the largest digital billboards in Times Square for two minutes starting at 11:59 p.m. on Dec. 31.
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