Yesterday afternoon, ADVANCE held a writing workshop on better blogging. The tips were gleaned from a past presentation by Scott Hensley, a blogger for the Wall Street Journal.
The suggestions for better writing and organizing in your blog include:
- Keep it concise: Consider only a few paragraphs instead of a lengthy piece.
- Get out the exciting stuff first: Don't bury the relevance at the bottom of your post.
- Make your posts less newsy: You can still educate and inform, but you don't have to be as formal.
- Be a peer, not an authority figure: Don't preach to your readers.
- Provide concrete anecdotes, and put a twist on rehashed news items: Your reader wants to envision what you're talking about and needs a reason to come to your blog to get news he or she can get elsewhere.
As for conquering the familiar writer's block, Hensley suggested using your readers as a barometer for what you should post about next. Is there a news story that everyone is eager to share their views about? What about a complicated issue in your profession? Or maybe your readers like the snippets from your personal life and want to hear more about your family or hobbies.
What are your ideas for continually writing insightful, interesting posts and creating a wide readership for your blog?