CSM 2010--Starting Off Strong
The attendees are loving it here in San Diego, where it's 70 and sunny on Thursday. CSM 2010 kicked off last night with the American Board of Physical Therapy Specialties Opening Ceremony: "Opening and Closing Doors -- An impact of Clinical Specialization." This morning ADVANCE conducted video interviews with APTA President R. Scott Ward, PT, PhD, as well as APTA Director of Public Relations Emilio Rouco. Dr. Ward discussed how the events of 2009, positive and negative, affected the APTA as well as what the organization hopes to accomplish this year. Rouco, meanwhile, talked about developments regarding the APTA's branding campaign, "Move Forward -- Physical Therapy Brings Motion to Life," and it's multifaceted plan to disseminate that message to healthcare professionals and consumers. Those entire videos will be posted on the ADVANCE Website next month so make sure to come back and check them out!