Real Men Wear Pink Ribbons
If you watched the NFL at all on Sunday or Monday this week, you undoubtedly noticed that the players, coaches and referees were highlighted in an unlikely color. Pink shoes? Check. Pink sweatbands? Check. Pink chinstraps? Check.
Pink is the official color of National Breast Cancer Awareness Month. For the second year in a row, NFL players will wear pink throughout the month of October to show the organization's support of breast cancer prevention.
The NFL launched a campaign in partnership with the American Cancer Society called "A Crucial Catch." This crusade focuses on the importance of annual screenings, especially for women who are 40 years old and older. The NFL is committed to helping make a difference in breast cancer prevention because the disease has directly touched the lives of so many in the NFL family.
If you are at all like me, you probably wondered how this enormous effort helps raise awareness without compromising fundraising costs. Well, according to NFL representatives, all apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction, with proceeds benefitting the American Cancer Society and team charities.
What are you doing this month to raise awareness? How can similar efforts continue throughout the year and not just during the month of October?