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ADVANCE Perspective: Physical Therapy & Rehab Medicine

How to Boost Your Referrals

Published May 24, 2011 12:32 PM by Rebecca Mayer

Have you noticed a decrease in referrals lately? Are you blaming the economy? Well, surely tough economic times factor into the equation but are you certain that your facility is doing everything possible to maximize referrals?

Industry experts contend that consistency of contact with referral sources is the single most important thing you can do to increase physical therapy referrals. By maintaining constant and open communication with your referrers, your facility will boost physical therapy referrals.

1. Communicate with your referring doctors on a regular basis. Make sure that they are familiar with the services you offer and are convinced that your practice employs the right PTs to treat their patients.

2. Take advantage of opportunities to educate the referring doctors about the relevancy of PT for various diagnoses and to demonstrate the latest physical therapy techniques.

3. Research local physicians and their patient population so you know what your practice is equipped to provide.

4. Add new services if there is a particular patient population that is being referred to other facilities.

5. Use customer satisfaction surveys and referral trackers to monitor the services offered by your facility and improve your services accordingly.

6. Provide educational opportunities for the community via lectures and free screenings as well as by distributing a facility newsletter or starting a blog.

7. Build relationships with other members of your community whose services align with yours such as athletic trainers and massage therapists.

Offset a decrease in referrals by taking steps to promote your practice and enhance your credibility. Your practice will gain more respect as you become more visible in your community. If you're looking for more information, including ways to analyze the merits of your referral sources, please read this article in ADVANCE.

 Does your facility employ any tried-and-true measures that should be added to this list?

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