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ADVANCE Perspective: Physical Therapy & Rehab Medicine

Living and Breathing Pink for Breast Cancer

Published October 8, 2012 8:17 AM by Rebecca Mayer

It's easy to ‘think pink' by supporting national organizations that are fighting for a cure during National Breast Cancer Awareness Month. There are endless ways to support the cause whether you love to shop, attend events, walk or run.

Do you enjoy lifting your spirits with retail therapy? If so, each year there are more and more products available with some-or even all-proceeds going to breast cancer.

Hollywood stars-many of whom are breast cancer survivors themselves-team up with designers to offer special products ranging from ASICS with Christina Applegate running shoes for $100 to LOFT with Giuliana Rancic Live in Pink necklace for $69.50.

ASICS guarantees $75,000 donation (up to $100,000) to Applegate's Right Action for Women Charitable Initiative, which educates increased-risk women about cancer screenings while LOFT will give 25% of proceeds to the Breast Cancer Research Foundation.

Instead of heading to the nail salon, you can pick up the ORLY Pretty in Pink nail polish collection, $10 each, with 25% of the profits benefiting Fran Drescher's Cancer Schmancer, encouraging breast cancer prevention, education and early detection.

Also keep a lookout for pink ribbon merchandise that is available through research centers like Susan G. Komen for the Cure and the Breast Cancer Awareness Pink Ribbon Shop.

Or maybe there's a loved one you would like to send a note to? And I'm not talking about drafting an email, I'm talking about snail mail! You can support breast cancer research by using a stamp commemorating breast cancer, sold by the U.S. Postal Service for the past 15 years. So far, the agency has raised more than $75 million for research programs at the National Institutes of Health and the Department of Defense.

Feel like lacing up? The annual Making Strides Against Breast Cancer Walk is organized nationwide by the American Cancer Society. More than 8 million people have walked for this cause and raised about $460 million.

You can join people from four continents for one of the increasingly popular Race for the Cure events organized by Susan G. Komen For The Cure or an Avon Walk For Breast Cancer event organized by the Avon Foundation for Women.

In addition to raising funds and awareness for the fight against breast cancer, these organizations and events celebrate breast cancer survivorship and honor those who have lost their battle with the disease.

Be sure to check back for our October 15th cover feature "Survivorship Services" for more on breast cancer and the role of rehabilitation.

What will you do this month to bring the cure for breast cancer just one step closer? 


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