Therapy Menu
Like buying fine foods by number we should offer a therapy menu for those who are undecided what will take care of their aches and pains. It would look something like this:
JASON'S THERAPY
#1 Massage...........................$XX.00 (For first 15 minutes. $X.00 for each additional minute.)
#2 T.E.N.S............................$XX.00
#3 Ultrasound........................$XX.00
#4 Heat Pad
Back.........................$XX.00
Neck.........................$XX.00
Arm/Leg.....................$XX.00
#5 Ice.................................$XX.00
Combo Special Every Tuesday
Combine any two for one low price of $XX.00
Exercise Special Everyday
One half hour session with two of the above $XXX.00
Of course we could alter it to offer iontophoresis, wound care, taping, etc. Imagine the free market and competitive nature we could have trying to market ourselves. Perhaps I could open a place across town from the busiest therapy office and offer a couple of my specials with coupons that offer a "Free Biofreeze massage With Purchase of Two Exercises".
Is the idea so far out there? Hardly. Clinics have run on cash only successfully. When my place opens I will offer a lighted menu above the receptionist. The receptionist will type the patients order into the computer, a therapist will call the patients number over the intercom system and bring the patient back into the gym or a room depending on what was ordered.
With direct access this may be possible.