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Great idea.  

We have a local hospital that is already doing that.  Anytime you have a service provided through their hospital (inpatient stay, outpatient surgery, therapy, testing), they send a satisfaction survey.

For inpatients, it might be easiest to set up a survey on the inroom television and have it as part of the discharge process.

One of the things I've had to get used to in the NHS is the value placed upon qualitative measures like the ones you describe. I'm so used to quantitative ( number of people who met goals, who finished within the pre-approved number of visits, who improved functional scores, etc ) that "patient stories" the act of interviewing people after their healthcare journey to assess their experience was baffling to me at first. I said, "so you're talking about customer service, right?" Nope, not quite the same thing, although the closest that most in the USA will recognize.

These items may become more and more important as competition for business continues to increase and more importantly as people have to contribute more and more to the costs of services themselves!

Good topic.