Welcome to Health Care POV | sign in | join
PT and the Greater Good

Selling Change

Published January 8, 2013 4:56 PM by Dean Metz

I've got my work cut out for me. In two weeks, I start traveling a good amount for my job. The company I work for is expanding dramatically. I'm bringing a new method of care management to partners in upstate New York. I'll be teaching nurses, social workers, managers and physical therapists about our successful methods of keeping people at optimal health, out of nursing homes and emergency rooms, and controlling costs. My agency has the numbers and outcomes to back up our claims that our way of doing things actually works.

So why is that having "my work cut out for me?" I'm from the "City," which has the same connotations up North as it would in Atlanta or Biloxi. I'm not a nurse and I posted about that last week. I'm also telling well-seasoned professionals, who have been working in long-term care for years, that I know a better way for them to do their job. Heck, I'd be resentful if I was in their shoes!

New York State has mandated these changes. The costs for long-term home health care programs have escalated, but programs such as the one I work for have contained costs while providing excellent clinical outcomes. Sometimes numbers and outcomes are not enough to convince people to change their practices. We've had key people come and observe our work in New York City. They've seen how we do things and report back that it has been a valuable experience.

I must empathize that change is scary, nobody likes when change originates from an "outsider," relations between professions has not always been smooth and habits are hard to break. It took my own company years to adapt and master changing the way we work, so I can't expect others to master change in a few weeks. Ah well, the good news is that I'll have a job for as long as it takes!

1 comments

I hope your venture goes well and that the reception you receive is more professional than what you described in your previous blog post about your meeting with a group of nurses.

Dan Curtis January 8, 2013 10:33 PM
FL

leave a comment



To prevent comment spam, please type the code you see below into the code field before submitting your comment. If you cannot read the numbers in the image, reload the page to generate a new one.

Captcha
Enter the security code below:
 

Search

About this Blog


    Dean Metz
    Occupation: Staff Development Specialist
    Setting: New York, NY – Newcastle Upon Tyne, Great Britain
  • About Blog and Author

Keep Me Updated