I own two pediatric private practices in the rio grande valley, texas. I also went to that seminar on how to run a practice and found it acceptable if you never want to grow past 5 employees. I have 51 employees and looking for more. The main thing you need to know is your location. What kind of people are there in your location, are they poor, affluent, on medicare or medicaid, private insurance, or private pay. Knowing your clientele will make it easier to find the right avenue for advertising. If there affluent then newspapers, radio, or internet is probably best, if there poor then the bargain book or free circulators is your best bet. And if you really want to be successful stay away from productivity levels. They dont work and they put undo stress on your employees. If you think about it if your therapists are worried about hitting a productivity level then there focus is not on the patient 100%. And thats the best way to fail in this business, POOR PATIENT CARE. If you have anymore specific questions feel free to ask. My email is
cotislim1@aol.com good luck and I hope all goes well for you.