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A few months ago the physician group American Osteopathic Association (AOA) which represents osteopathic physicians (they use the credential DO instead of MD) embarked on a branding campaign for their profession.
Some clever marketer decided to use the physician credential and title the campaign “Doctors that DO.” What could possibly be wrong ...
mantra of most laboratorians is, “We get no respect.” The wrenching truth about
that is that it is a self-fulfilling prophesy. We provide the majority of
empirical data used to make clinical decisions, we are among the most educated
of healthcare professionals. Yet the truth is we are under-recognized and often
underpaid, as ...
Just a few short weeks ago, Ebola was the talk of the
town. Both the lay public and healthcare professionals seemed consumed with the
topic. Entire cottage industries were born to supply Ebola-proof personal
protective equipment (PPE) and to teach Ebola safety.
There was a CDC conference call almost daily to
medical laboratory science profession will be featured on the Leading
Edge, an award-winning program on public television that examines impactful
subjects and helps to educate the public about topics they might not otherwise
know about; or know very little about
glitzy, professional video ...
it’s that time of year again. This week we turn our attention to celebrating
medical laboratorians. It is the one
week out of the year when we highlight the very important role played by those
of us who practice in the laboratory.
Although the information we provide is so vital to healthcare, we are ...
2006, industry giant, Abbott Diagnostics made a major investment in medical
laboratory science by launching a campaign called Labs Are Vital. They spent
quite a bit of money and expended human resources in setting up a website and trying
to energize the medical laboratory community to help spread the message to the
It is that time of year when we celebrate National Medical Laboratory Professionals Week (NMLPW). This is a week when the various, often competing, laboratory organizations join forces to honor the more than 300,000 medical laboratory professionals around the country who perform and interpret more than 10 ...
Since the ASCP took over the popular and progressive NCA in 2009, I have periodically received emails from medical lab professionals not happy with the merger for various reasons. Prompted by this overwhelming response, I have previously blogged about this subject. I have also addressed the mixed response to the move.
Recently I have ...
I recently learned that the merger talks between two laboratory organizations ASCLS and CLMA have broken down. Now it might surprise you that as a long time, avid advocate of professional unification, I was not really devastated by this news.
Here's some background. ASCLS, an organization to which I have belonged ...
The other day a staff person said, “I’ll bet the nurses don’t like coming to the lab. This is our turf, and it’s us against them when that happens.”
Most nurses love coming the lab if they are greeted with warm smiles and pleasantries. It’s ironic that we laboratory people will stay inside our “black box” and complain when our work isn’t ...