''Marketing is everything,'' a friend of mine is fond of declaring with a tone of finality. Recently when I pressed forproof of such a definitive statement, he pointed to the last Presidential elections. The terms ''non-American socialist''  and ''out of touch rich guy'' came to represent the two candidates to such a degree that after ...

It is that time again-the ASCP is conducting its biennual salary survey. I urge you to complete the survey, Surveys such as this one -and the periodic surveys conducted by ADVANCE magazine- give an overview of the state of the profession. The information provided can be used as a bargaining tool with employers and Human Resources ...