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  • If You’re Not Patient-Centered, Walmart Will Be

    Editor’s note: This blog was written by Anthony Cirillo, FACHE, a healthcare consultant and aging expert who helps CEOs connect the dots that start healthcare movements. Contact him at cirillo@4wardfast.com and learn more at www.4wardfast.com.   Two JAMA articles last month caused me to pause. In the first, published online by JAMA ...
    Posted to Boardroom Buzz (Weblog) on May 24, 2013
  • Changing Your Marketing & Lessons About "Cheating Death"

    Editor’s note: This blog was written by Anthony Cirillo, FACHE, a healthcare consultant and aging expert who helps CEOs connect the dots that start healthcare movements. Contact him at cirillo@4wardfast.com and learn more at www.4wardfast.com.   By now most of you have read about the ''Cheating Death'' debacle at CaroMont Health in ...
    Posted to Boardroom Buzz (Weblog) on April 19, 2013
  • Tweets of the Week (4.18.13)

    New tweet list! Boston bombing provider response; TEDMED; Epic, CommonWell and what really happened at HIMSS; and what successful people do on the weekends. Get daily tweets by following us @ExecInsight. FierceHealthIT In wake of Boston bombing, technology, social media enables rapid provider response http://t.co/XfRhHhSdlU John Moore May get ...
    Posted to Boardroom Buzz (Weblog) on April 18, 2013
  • Social Media: Changing the Game for Healthcare Relationship Marketing

    Editor's note: This blog was written by Daniella Koren, president, DKI. For the past 12 years, my focus and interest has been relationship marketing (RM), specifically patient relationship marketing. It has been the allure around building, segmenting and leveraging a database of qualified patients, usually suffering from disease states where ...
    Posted to Boardroom Buzz (Weblog) on January 28, 2013
  • Data is the New Creative

    Editor's note: This blog was written by Louis Winokur, director of data and analytics, DKI. One of the hottest marketing catch phrases of 2012 is ''data is the new creative.'' The premise is that all of the creative in the world won't help you if your decisions aren't data-driven. Data is the New Creative! For those who are squarely in the ...
    Posted to Boardroom Buzz (Weblog) on November 15, 2012
  • Tweets of the Week (9.21.12)

    Millennials, tech and the future. Bad managerial buzzwords. HIPAA and mHealth. See what else made news this week, and catch more tweets by following us @ExecInsight. Dion Hinchcliffe CIOs Look Ahead: Millennials, Consumer Tech and the Future ...
    Posted to Boardroom Buzz (Weblog) on September 21, 2012
  • What Do Patients Really Want?

    Editor’s note: This blog was written by Danielle Koren, president and founder, DKI. In today’s fast-shifting patient-centric world, do we know what patients with serious diseases really want when it comes to information about their health? And are pharmaceutical companies listening? Many of the lessons here can be applied to hospitals as ...
    Posted to Boardroom Buzz (Weblog) on September 12, 2012
  • Social Listening: Lessons Learned When No One is Talking About Your Brand

    Editor's note: This blog was written by Steve Hughes, RM data manager & modeler, DKI. We recently completed the first phase of a yearlong social listening project for one of our clients. It's a global project, spanning seven countries and includes ''listening in'' on all of the popular social media channels - Twitter, Facebook, Sina Wiebo (a ...
    Posted to Boardroom Buzz (Weblog) on August 27, 2012
  • Companion Diagnostics

    ‘Companion diagnostics’ is a term that’s been in the news recently as more drug/big pharma and diagnostic developers partner to focus on technical/scientific advances in predictive biomarker identifications and development and subsequent commercialization. And heavy hitters like Siemens, Roche, Vantana, Pfizer and GlaxoSmithKline, to name only a ...
    Posted to Boardroom Buzz (Weblog) on February 8, 2012
  • Top Tweets of the Week (12.2.11)

    We've compiled our top favorite tweets of the week from accounts we follow on Twitter. Be sure to follow Executive Insight by going to @ExecInsight!   @HITExchange Just don’t text it (patient orders), Joint Commission says security risk too high http://bit.ly/tpnKQ4   @iHealthBeat Mobile health market likely to exceed $400M by ...
    Posted to Boardroom Buzz (Weblog) on December 2, 2011
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