So, how does the personal appeal of Facebook relate to audiology and practice management and marketing? As an undergrad I joined two social media committees - one for the national student audiology group, and the other for my own university. It seemed that the ideas centered on establishing a Facebook page and keeping it updated with ...

I came across a new article today detailing how President Obama is aiming to portray himself as social media savvy in efforts to bolster his re-election hopes. A brief 4 minute web clip, presented through the eyes of a web-surfer, demonstrates the most memorable events of the president's tenure as well as more personable moments, such as ...

Our editorial mission focuses so strongly on practice management that it can be easy to glance over the real-life effects of the hearing health conditions that are at the core of everything we do. This thought recently screached into my conscious when I heard this NPR report on tinnitus. At random points in the ...

It's official. I have a high-frequency hearing loss. According to an online hearing test, that is. My highest threshold to date measured in the sound booth is a whopping 5 dB, which certainly indicates normal hearing sensitivity. Perhaps it is not my place yet to speak on this topic as a student, but I have a hard time believing that a movement ...

I have officially started my new practicum placement at the VA hospital in North Little Rock. This placement also doubles as my assistantship, allowing for hourly pay and, more importantly, more practicum hours. In any given week, I may log 16-20 hours of practicum, which is solid for a third-year student. I was told that I would get more ...

The Minnesota Department of Health (MDH) issued a news release this week stressing the importance of consumers seeing a hearing health practitioner before purchasing hearing aids. Noting the increasing availability of options for purchasing hearing aids online, the state agency cautioned that hearing aids are regulated by the U.S. Food and Drug ...

The Better Hearing Institute issued a news release this week warning consumers of the inherent risks associated with purchasing over-the-counter, one-size-fits-all hearing aids instead of consulting a hearing healthcare professional. BHI supports this claim by stating that hearing loss is sometimes a symptom of a serious underlying medical ...

Earlier this week we launched our newest specialty site, specifically focused on the products and services that help you to provide excellent patient care and operate a profitable practice. As one might expect, we're calling it the Hearing Practice Management Products & Services Resource Center. At the top of the Products & Services site ...

Our most recent feature story (''In the Loop,'' by Rob Senior) profiles Ed Ogiba, the president of the Hearing Loss Association of Sarasota, and his effort to create an expansive network of hearing loops in public places. In reading this article, I was fascinated by Mr. Ogiba's passion for the cause and how uniquely positioned he ...

This morning I interviewed web developer George Richeson about his company's work with audiologist Ellen Mosher, owner of Los Gatos Audiology and Hearing Aid Clinic Inc., in Los Gatos, CA. Mr. Richeson's company, eMediaNode (www.emedianode.com), developed an initial site for Mosher's practice in 2006 and recently launched a new one that complies ...