With February around the corner, love is in the air. Next month brings two important opportunities for you to show customers how much you care: Valentine's Day and American Heart Month.Celebrated February 14, Valentine's Day was established by Pope Gelasius I in 496 AD to honor several martyred saints of ancient Rome with a special feast. The day ...

Whether you're giving your best friend a birthday gift or passing out freebies at a trade show, gift givers almost always are left with a void: Does the recipient like the gift? Will it sit in the closet unused - or worse, will recipients simply throw the gift away?The key to a successful promotional products campaign is to understand what ...

They're the hottest trend in mobile advertising, and retailers from the Gap to Home Depot are latching onto ''quick response codes'' - or QRs - like kids in a candy store.They look like an abstract expressionist interpretation of TV static, and you can find them on hamburger wrappers, magazine ads and business cards. Consumers simply aim their ...

If you're in the business of trade show marketing, get ready for one wild ride on the commodities roller coaster. Surging cotton prices and higher transportation costs are being passed on to B2B consumers. Meanwhile, the U.S. job market limps forward.Here's how to prepare for the the top 4 economic trends affecting trade show marketing.Rising ...

On the heels of Osama Bin Laden's death, the nation's response is shifting from remembering those lost on September 11, 2001 to showing appreciation for the troops protecting our safety.If your organization is looking for a way to get into the patriotic spirit or celebrate Memorial Day, check out our selection of support our troops ribbons ...