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Showing page 3 of 17 (166 total posts)
  • Role of Techs Includes Guiding Patients to Other Therapies

    I believe our role as sleep techs is not one of just running a clean study but is also one of educating.  We tend to talk to patients when we are setting them up and in the morning. We also tread a slim line between what we can and cannot share. One of the issues I see us assisting with is the use of complimentary ...
    Posted to Adventures in Sleep (Weblog) on March 7, 2013
  • Social Media: Changing the Game for Healthcare Relationship Marketing

    Editor's note: This blog was written by Daniella Koren, president, DKI. For the past 12 years, my focus and interest has been relationship marketing (RM), specifically patient relationship marketing. It has been the allure around building, segmenting and leveraging a database of qualified patients, usually suffering from disease states where ...
    Posted to Boardroom Buzz (Weblog) on January 28, 2013
  • Data is the New Creative

    Editor's note: This blog was written by Louis Winokur, director of data and analytics, DKI. One of the hottest marketing catch phrases of 2012 is ''data is the new creative.'' The premise is that all of the creative in the world won't help you if your decisions aren't data-driven. Data is the New Creative! For those who are squarely in the ...
    Posted to Boardroom Buzz (Weblog) on November 15, 2012
  • ADVANCE Custom Promotions – Products Powering Solutions

    Most promotional product specialists devote their time and focus their energy on accomplishing one task: selling promotional products. At ADVANCE Custom Promotions, we do things differently. Offering high-quality products to our customers isn’t enough for us. Our philosophy is to offer an invaluable online resource with a diverse selection of ...
    Posted to Your Logo Here (Weblog) on September 24, 2012
  • Tweets of the Week (9.21.12)

    Millennials, tech and the future. Bad managerial buzzwords. HIPAA and mHealth. See what else made news this week, and catch more tweets by following us @ExecInsight. Dion Hinchcliffe CIOs Look Ahead: Millennials, Consumer Tech and the Future ...
    Posted to Boardroom Buzz (Weblog) on September 21, 2012
  • What Do Patients Really Want?

    Editor’s note: This blog was written by Danielle Koren, president and founder, DKI. In today’s fast-shifting patient-centric world, do we know what patients with serious diseases really want when it comes to information about their health? And are pharmaceutical companies listening? Many of the lessons here can be applied to hospitals as ...
    Posted to Boardroom Buzz (Weblog) on September 12, 2012
  • Social Listening: Lessons Learned When No One is Talking About Your Brand

    Editor's note: This blog was written by Steve Hughes, RM data manager & modeler, DKI. We recently completed the first phase of a yearlong social listening project for one of our clients. It's a global project, spanning seven countries and includes ''listening in'' on all of the popular social media channels - Twitter, Facebook, Sina Wiebo (a ...
    Posted to Boardroom Buzz (Weblog) on August 27, 2012
  • Fall Tradeshow Season

    FREE! That one simple word can do so much at tradeshows. And with fall tradeshow season rapidly approaching, it’s time to plan and place your promotional gift and product orders. Fall trade show giveaways from ADVANCE Custom Promotions are the popular and proven method of self-promotion.   A highlight of any conference or gathering, free ...
    Posted to Your Logo Here (Weblog) on August 13, 2012
  • Companion Diagnostics

    ‘Companion diagnostics’ is a term that’s been in the news recently as more drug/big pharma and diagnostic developers partner to focus on technical/scientific advances in predictive biomarker identifications and development and subsequent commercialization. And heavy hitters like Siemens, Roche, Vantana, Pfizer and GlaxoSmithKline, to name only a ...
    Posted to Boardroom Buzz (Weblog) on February 8, 2012
  • Make Prom Night Special With Wholesale Prom Favors

    Prom season is around the corner, and thousands of teenagers across the country will don evening gowns and suits for an important milestone in their lives. High schools have worked hard over the years to keep prom night safe and fun for students by planning parent-run after parties and carnivals.My high school hosted an amazing after party with ...
    Posted to Your Logo Here (Weblog) on February 3, 2012
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